Digital Marketing

We help clients make fundamental changes in marketing strategy and operations to drive growth through digital advantage.

Digital marketing is not just about adding online channels to the media mix; it is about incorporating digital into every aspect of marketing. Our expertise—we have digital marketing experts in our network — across digital analytics, market research, technology, business design, and online strategy helps clients unleash the full potential of digital marketing on their business.

What We Do

Digital marketing projects are usually complex, addressing specific digital marketing issues while developing ongoing client capabilities. Besides defining new roles and responsibilities and helping improve employees’ skills, we tackle technology infrastructure issues and find potential partners. We work with clients mainly in three core areas:

Leveraging digital marketing to improve business effectiveness. We help clients boost higher sales productivity and other performance improvements through digital marketing. This shift involves mastering multichannel to produce unique and useful insights from digital sources as a starting point for clients to create new contact strategies, simplify planning and execution processes, and enhance internal capabilities.

Enhancing the customer experience across channels. We work with clients to unify the flow of the customer experience across channels (e.g., face-to-face, telephone), creating new lead sources, supporting sales for smaller-value transactions, and developing new models for service. We constantly provide new and practical perspectives on the evolving Customer Decision Journey, and work with clients to make the deep, transformational changes required to support new strategies and capability needs.

Creating and helping implement new growth models. We design suitable business models and map development pathways for new opportunities by combining insights from digital with an integrated customer experience approach. These new sources of growth can be new products and services or new forms of media that better engage and convert existing online visitors. We also design radically new customer experiences that drive more demand for our clients’ existing offerings.